customer journey

What a client sees in the studio88 app – and what the system does for you at each step

1
discover
finds studio88 on Instagram
new here?
3 classes for £39
Stirchley12 reformers
Hall Green10 reformers
claim intro offer
behind the scenes
  • →Tracks which ad or post they came from
  • →Captures them as a new lead
  • →Shows the £39 intro offer
2
sign up
creates an account & health form
your details
NameCharlotte Fox
Emailcharlotte@…
Any injuries?Lower back
✓ Waiver signed
continue
behind the scenes
  • →Online waiver signed
  • →Injuries & pregnancy flagged to coach
  • →Welcome email sent automatically
3
book
picks a class and a reformer
tue 21 oct
07:30 Reformer Flow2 left
12:15 FoundationsEllie
18:30 Reformer Burnwaitlist
R1
R2
R3
R4
R5
R6
R7
R8
book R6
behind the scenes
  • →Live spaces from the timetable
  • →Chooses their favourite reformer
  • →Joins the waitlist if full
4
pay
pays in one tap
checkout
Intro offer – 3 classes£39
Grip socks£14
Total£53
pay
behind the scenes
  • →Apple Pay, card or Direct Debit
  • →Credits added to their account
  • →Receipt & calendar invite sent
5
attend
gets reminded & checks in
🔔 Reformer Foundations starts at 12:15 – see you on R6!
show at desk
✓ Checked in
behind the scenes
  • →Reminder text 2 hours before
  • →QR check-in at the front desk
  • →Coach sees injury notes on the register
6
follow up
asked how it went
how was your class?
★★★★★
1 credit left – go unlimited for £149/month and save
upgrade
behind the scenes
  • →Review request after class
  • →Offer to upgrade sent on last credit
  • →Lapsed? 'We miss you' email after 30 days
7
member
becomes a regular member
hi charlotte
Unlimitedrenews 1 Nov
Classes this month11
🎉 50th class!free socks
Refer a friend£20 off
behind the scenes
  • →Monthly Direct Debit, no contract
  • →Freeze or cancel from the app
  • →Milestones & refer-a-friend rewards